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04 · Grow

Find sensible ways to reach the next customer.

Growth is easier to manage when you know who you want, what a good enquiry is worth and which numbers will tell you if the work is paying off.

Before you hire

Find a paid search expert

A good specialist should make the account easier to understand. Learn what to ask about ownership, fees, tracking and realistic results.

Read the paid search guide
  • Keep the advertising account in your business name
  • Agree what counts as a useful lead or sale
  • Separate advertising spend from management fees

Choose the right kind of help

Build a route to customers

Back to the beginning

Check the basics again when things change.

When the offer changes or a new idea appears, go back to Start and make sure the foundations still fit.

Go to Start